WHAT IS POWDER COATING?
Powder coating is the ultimate durability upgrade for your wheels. Instead of spraying liquid paint that simply dries on the surface, powder coating uses an electrostatic charge to bond dry pigment directly to the metal. The wheels are then baked in an industrial oven at around 250°C.
The heat causes the powder to melt, flow, and cross-link into a hard, continuous shell. The result is a finish that is significantly thicker, tougher, and more resilient than standard wet paint. For alloy and mag wheels that face daily bombardment from road grit, brake dust, and extreme heat, powder coating is the gold standard.
POWDER COAT VS PAINT: WHICH IS BETTER FOR WHEELS?
While wet paint is excellent for exact OEM colour matching on complex repairs, powder coating wins on pure durability.
- Superior Adhesion: The electrostatic bond means the coating is far less likely to flake or peel over time.
- Chip Resistance: The baked-on shell absorbs impacts from stones and road debris better than brittle wet paint.
- Chemical Resistance: Powder coating stands up to harsh wheel cleaners, brake fluid, and road salts.
- Complete Colour Changes: If you want to change your wheel colour to satin black, gloss bronze, or a textured finish, powder coating provides the deepest, most uniform coverage.
OUR IN-HOUSE POWDER COATING PROCESS
Unlike many workshops that outsource their coating, we handle the entire process in-house at our Grey Lynn facility. This guarantees quality control at every step.
- Chemical Strip: Old paint or failing powder is safely removed in our chemical dip tanks, ensuring a perfectly clean base.
- Vapour Blasting: We blast the bare alloy to create a micro-textured "key" that allows the powder to grip the metal perfectly.
- Damage Repair: Any kerb rash, gouges, or structural damage is repaired and smoothed.
- Electrostatic Coating: We apply a zinc-rich primer, followed by your chosen colour pigment, and finally a durable clear coat.
- High-Temp Bake: The wheels are cured in our ovens, locking the finish into a permanent, hardened shell.
FREQUENTLY ASKED QUESTIONS
HOW MUCH DOES IT COST TO POWDER COAT WHEELS IN AUCKLAND?
Replacing a set of wheels can cost thousands. Powder coating is a cost-effective way to completely transform your car's look. Send us a photo for a fixed-price quote.
CAN YOU MATCH FACTORY COLOURS WITH POWDER COAT?
Yes. We carry a wide range of popular shades (including OEM silvers, gloss blacks, and satins) and have fast access to OEM-grade pigments to ensure factory-correct results.
HOW LONG DOES POWDER COATING TAKE?
Most powder coating jobs are completed in 2–3 days. Because we don't outsource the work, your car isn't left waiting on third-party suppliers.
READY FOR A TOUGHER FINISH?
Don't let peeling paint ruin your car's appearance. Send a couple of photos for a fast quote, or drop by 6 King St, Grey Lynn. We'll help you choose the right finish and get your wheels back looking mint.
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Expert Repairer for 60+ car & wheel brands
Discover factory-finish alloy wheel repair for every kind of vehicle — prestige, performance, SUV, EV, or everyday runabout. Our specialist technicians restore alloy and mag wheels to a flawless, OEM-quality finish.
location
We service alloy wheels nationwide from our high-tech workshop in Auckland.
grey lynn, auckland
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Loan vehicles, and loan wheels are available.